Have you met Rare Carat? Well, you should because they are new company that is like Kayak for diamonds. You can search from a dozen or so companies diamond inventory in one place on their site to optimize for the perfect diamond for you. They also have integrated virtual try-on into the site. So if you are curious on the spot how that 3 carat diamond looks on your hand (or wife to be's hand) you can find out right away.
They have had almost 600,000 searches for diamonds on their site in a short four-month period but that's a fair amount of data of what is going on in world of diamond sales. So I asked their resident data scientist some questions to give us the lay of the engagement ring land.
Average amount people spend on an engagement ring?
How many carats is the average ring?
What % of people get a diamond with Fluorescence?
How many people pick Asscher cut (Gem Hunt's favorite)?
Just under 2%
What’s the least popular cut of diamond?
What % of people purchase a D Flawless diamond?
What’s the average color?
H falls right in the middle of the color scale
What’s the average cut grade?
What’s the average clairty?
VS2 falls in the middle of the clairty scale
You can find Rare Carat at rarecarat.com