We love jewelry and supporting female entrepreneurs. Enter Sammie Jo Coxon from London, whose modern but Greek inspired designs caught our eyes. Her visuals are stunning, but what really should make you take notice is her designs. She loves a radiant cut diamond, and is not afraid to take chances. We got the download on her story from school to jewelry entrepreneur.
How did you get to started with your jewelry company Sammie Jo Coxon?
Throughout school I was always a huge art enthusiast. This naturally led to a foundation course at Central Saint Martins and then onto a BA in Jewelry Design. Central Saint Martins was a great place to be truly creative as we were continuously encouraged to stretch existing boundaries and meet design briefs from established jewelry brands. Following graduation I conducted various jewelry internships at fashion houses such as Matthew Williamson, Stella McCartney and Katie Hillier. I learned valuable lessons about how the fashion industry worked, but also realized that I wanted to focus on designing my own fine jewelry.
Prior to establishing my own company, I felt that that I needed to educate myself further. Consequently I enrolled onto the Gemology course with GIA, a decision that has greatly benefitted my career. The course was extremely intense, delivering an incredible amount of knowledge. This boosted my confidence and gave me a structure that helped me to focus. During the course I was also freelancing and designing commissions for private clients.
After graduation from GIA I worked for a diamond dealer in Hatton garden while I prepared my first collection. Following the launch of my line Sammie Jo Coxon is now my full time job, I am glad to say I have not looked back since, and continue to enjoy pushing my dream business forward. There are plenty of opportunities on the horizon that I am extremely excited about.
Tell us about the most amazing bespoke piece you have designed?
This is a very difficult question because I love designing every bespoke piece. It is always so much fun collaborating with clients, but if I had to choose it would be the wedding ring that I designed for my best friend. Her brief was simply to design the ring on a Forget-me-not flower. I had the freedom to do what I wanted, which was music to my ears. Her job as an art dealer along with her bubbly personality inspired me to create something contemporary, unique and colorful that would sit in harmony with her existing vintage engagement ring. As I stood as a bridesmaid at their beach wedding in the south of France, I watched as they exchanged their vows with the rings I had designed. This was a first for me, and something that filled me with so much pride, making it a career highlight that I will never forget.
What is your favorite cut of diamond?
I do love a radiant cut, it is a softer shape compared with a princess cut and it exudes more sparkle. I saw an incredible yellow, radiant diamond the other day, which went straight to the top of my wish list, I was besotted. It reminded me of when you are a child looking through a kaleidoscope, you become totally mesmerized by the beauty of the changing patterns.
Your first collection includes a lot of pearls - tell us why you use them so prolifically?
Whilst studying at GIA I spent a lot of time working with pearls. I became in love with the journey of the pearl and knew I wanted to incorporate them in my launching collection. From the pearl’s remarkable formation, its use throughout history, to the present day contemporary pieces, the endless journey of the pearl demonstrates the longevity of its satisfying shapes and lustrous colors. It is a pleasure to continue to use pearls and demonstrate the diversity of such a beautiful gemstone.
Any tips for female entrepreneurs out there?
From my own experiences I would say just get out there and give it a go. Do not underestimate your abilities or be afraid, if you do nothing, you can not learn from your mistakes and improve on what you already know.