Stephanie Gottlieb is our kind of lady. In fact, we would even go far to deem her a spirit animal. She rocks a bangin’ engagement ring, knows how to create the perfect stack, and she sells diamonds? Can we please be best friends? If you haven’t already found Stephanie via her swoon-worthy instagram it’s time we introduce you. She has an online shop where she sells an awesome and we mean awesome assortment of fine jewelry. She has an eye for fashion pieces at a variety of price points to keep everyone happy, and unique items you won’t find elsewhere. In addition, if you want the full experience she does custom work as well.
Tell us about your background, how did you end as up a fine jewelry shop owner?
To be honest, I sort of fell into it! When I graduated college I had no idea what I wanted to do, so I took an internship with a wholesale diamond company working in their jewelry department. After a month of working with and learning about diamonds every day, I was hooked! I worked my way up to manage the jewelry department for five years, overseeing the marketing, sales, design, and production of a finished jewelry line.
I left when I felt like it was time to try something new. I hadn't anticipated starting my own business at that point, but none of the opportunities that I was looking into felt like the right next step. So I decided to start Stephanie Gottlieb Fine Jewelry and let it organically become what it is today. At first, it was by appointment only and my target was to work on engagement rings and all things bridal. But over time I realized that people were looking to me for jewelry trends, asking what I suggested to wear with this outfit or that and what a good gift idea would be for a girlfriend/mom/sister/wife. And so it became an online jewelry shop in addition to the in-person appointments were I can pretty much service any jewelry-related request! Watches, loose diamonds, finished jewelry, custom work...whatever my clients are looking for!
You have an amazing and fun range of items on your website, tell us how do you go about designing and choosing pieces to sell?
I follow jewelry trends closely, reading trade articles, staying on top of what the big diamond houses are creating, watching to see what celebrities are wearing. I also go to trade shows and look for new lines and styles. When I find something I love, I know my customers will love it too. I truly only promote and sell items that I would personally want to own. And of course, Instagram has become a huge outlet for discovering new talents and communicating with other designers and people who are in the jewelry world. It’s really become an amazing means to network!
We can’t help but ask, we love your engagement ring can you share the story behind it?
My engagement ring is my number one requested item when people contact me through Instagram! It’s amazing! My husband and I had been dating for seven years when we got engaged. We had talked about it a million times, but I really had no idea that he would be proposing any time soon! I was working for the wholesale diamond company at the time, so of course, engagement rings were on my radar for work. As I would find designs that I loved, I would save a picture on my then-boyfriend’s desktop. I would replace the picture every so often with a new design that I found. At the time, the latest picture I had saved for him was a rose gold, split shank design with a round diamond center. He worked closely with my boss at the time, behind my back, after work hours, to pick and design the ring based on that picture. I knew I had wanted rose gold because I wanted something different than most of the engagement rings I had worked on, which were mostly done in platinum. My husband nailed it!
As a jeweler what is your opinion on Moissanite and Lab Diamonds?
It’s really hard to say...my background is in diamonds, so I’m biased. I completely understand that there are ethical issues regarding human rights abuses that come into play with natural diamonds. I am interested to see how the industry changes to embrace lab diamonds in the next few years. I would absolutely be open to learning more and adapting. I do think that natural diamonds will always hold their value in our consumer culture.
Tell us what is your favorite - white gold, rose gold, or yellow gold?
I am partial to rose gold, of course. My husband knew when he bought my engagement ring that I would want another rose gold piece to match because, at the time, I didn’t own anything else in rose gold. So when he proposed, he actually proposed first by giving me a rose gold Cartier Love bracelet that was engraved with our initials and the date, April 26, 2012. When I asked “what is April 26?” he then got down on his knee with the ring and replied “it’s the day I asked you to marry me”. These two pieces started my obsession! I just think everything looks prettier in rose gold! For those who are wary to give it a try, I’d say stick to White or Yellow for the more classic pieces, like an engagement ring or wedding band, and try to buy something more trendy in rose gold
Do you have any tips on how to clean and care for your diamonds?
This is a toughy...I try to take off my ring to shower, exercise, wash my hands, etc. But of course, you can’t always take it off. And I’ve tried several home steamers and jewelry cleaners, and truthfully nothing is as good as a professional steamer. But if you use something that has bubbles like aka seltzer or even sparkling water, it tends to bubble out some of the gunk. Otherwise, I always keep a little pouch in my bag so I have a safe place to put my ring should I need to take it off during the day.
Love Stephanie? See what fine jewelry she wears in her daily life here.