There is a new jewelry company in town Memo and I think in the interest of all thing going on in the e-commerce space of fine jewelry they are worth noting. Here is their big point of difference - they will ship you the jewelry to try on and you have 3 days before your credit card gets charged. Essentially you get to try on the jewelry at home before you have to buy it. The name Memo comes from this concept that when jewelers lend out jewelry; they write what is called a "memo" is sort like a note that the piece of jewelry has been lent out.
Memo has a lot of hot and well-known designers: Foundrae, Jane Taylor, Pamela love, and Lalaounis to name a few. The assortment is focused on classic pieces with a little fashion and edge. It feels like their target market is the fine jewelry collector. You won't really find engagement rings or wedding bands at Memo. It's high-end and trend. There is an under $1,500 assortment but the bulk of the pieces probably fall into the $3,000 to $10,000 range.
I gave it a spin and the customer service was great my piece arrived quickly and was well packaged. I think the concept is cool and might help people get over the barriers when it comes to purchasing fine jewelry on the internet. I do think the assortment of designers was a little familiar and I would have liked to see some surprise or indie hits that I can't really get elsewhere.
What do you think of this concept? Would it make you feel more confident about jewelry online? Leave me a note in the comments and tell me what you think!