We have an awesome new brand for you. It’s called Fred + Far. I think we manifested this introduction because we were seriously coveting a pinky ring addition to our collection. Then we met Melody, one of the founders behind Fred + Far and our dreams came true, but even better than we imagined. The universe has a way of doing that to you. Side note, when we are not blogging about jewelry and coveting 6 carat asscher cuts we like to get down with our true selves which means burning some sage and coddling giant a amethyst crystal like a baby (life is hard people). Which is why we are obsessed with Fred + Far and their collection of rings for your pinky are not only trend right but ripe with meaning. They are exclusively made from white sapphires which have been worn for centuries to help guide us on our true path and the whole company is based around promoting self love. Two things we can seriously get down with. So we won’t be taking our pinky ring off for at least 6 months because trust me we all need a little more spiritual guidance.
What inspired you to start Fred + Far?
Last year, the pressures of balancing work, motherhood and play left me feeling like I had lost myself a bit. Being that I'm a lifelong jewelry addict I decided to buy myself a pinky ring -- a ring for a new finger -- and use it as a daily reminder of my commitment to myself. I went to my favorite shop, and the only pinky ring options were tiny bands that were way to subtle for the commitment I was looking to make. I picked a pear-shaped ring and sized it down from a 5.5 to a 2.5. And so my pinky ring revolution was born. I can honestly say my life has transformed. I am happier, more focused, more energized -- and as a result, everyone around me is experiencing magic as well.
Why is each Fred + Far ring is made from a white sapphire?
We researched and selected white sapphires because we wanted a stone that is aligned with our message. White sapphires represent clarity, fuel intuition, wisdom and strength of spirit, reveal one’s talent, and inspire living with integrity. We opted to use lab-created white sapphires because they are biologically identical to natural sapphires, even more flawless, conflict-free and much kinder to the environment. Plus, we didn't want to wait for the earth to offer something up. We are creators!
We love that your made your product in some of the less popular cuts - trillion, marquise, pear - how did you decide what cuts to use?
The upside down triangle in our logo represents the divine feminine, so the trillion was a must have! Every woman has a part of themselves they've forgotten about, ignored or undervalued... the pinky ring and the commitment to self is about choosing our whole selves, even the often ignored parts. In this collection of rings, we're not only honoring the often ignored pinky finger, but also the cuts that are stunning yet not always top of mind.
Why is this self-love mission so important to you? Any advice for people who need to learn to love themselves some more?
The self love mission is important to my partner and me because we truly believe that everything grows from the inside out. Both of us have so many examples of challenging times when we chose to feel, act and decide from a place of love (instead of fear), a place of clarity (instead of distraction) and a place of creation (instead of withholding). When we chose from those places, we were able to transform not only our moment, but also the moment for the people in our lives.