Many experts on Gem Hunt have opined that a diamond is not just a diamond and that they hold intangible qualities that you can only really see in person in order to make a decision on one. That said, it cannot be ignored that Blue Nile is a beast in online diamond sales and many people buy their diamonds there, optimizing for the four C’s as they see fit. However, there is a fifth C — cost. That is where The Diamond App comes in and you are going to want to bookmark their website.
What is The Diamond App? It is a long time coming, I will tell you that! In a world with price trackers for hotels and airlines I am shocked no one has opened up this secret online - like most commodities— diamond prices fluctuate. The Diamond App is the world’s first diamond price tracker and it allows users to view historical prices for diamonds, current prices, and receive a notification when a price drops on a diamond. Right now it is only available for tracking Blue Nile diamonds, but has plans to expand.
For example, if a diamond is listed for $7,999, a user can choose to track this diamond and they will get an email when the price drops. Founder Tony Florida created The Diamond App because he had found the diamond he wanted to buy on Blue Nile to propose to his now-fiancee, but wasn’t quite ready to pull the trigger until one day he noticed the price dropped by $500 and that was enough to get him over the hump to buy it.
In the future, Tony plans to include other online tools to help users not only find the best price on a diamond but also just the best diamond. We all know, I love innovation in the jewelry world and I am shocked this tool has not existed, kudos to Tony for disrupting this market.
In partnership with The Diamond App