I have to admit that as a certified Instagram-addict and diamond obsessed person when a friend told me to check out Honey Jewelry Co, I hadn't yet heard of it. I like it think I have very few stones unturned to discover but Honey Jewelry Co was a serendipitous and sparkly one. At first glance of an Instagram scroll, you can tell, like really tell, everything from Honey Jewelry Co is very well made - there is a sense of perfection you can see even in a square Instagram picture. A second glance led me to admire the beautiful but classic designs that Nick and his team at Honey Jewelry Co make and I knew I had to learn more.
There is so much goodness in this interview from Nick the founder of Honey Jewelry Co. I encourage you to read every word, as when it comes to bridal jewelry it is clear he knows what he is doing.
Tell me about your background and how you got into the jewelry industry?
As luck would have it in my senior year of high school I had to do a career shadow project and went to work with a friends dad who sold diamonds and loads of bridal-focused jewelry. I remember thinking how cool it was and I just fell in love with it instantly and wanted more. He said I should consider going to GIA if I was serious, so after I graduated I went right into GIA and did everything I could do there and have been in the industry for 12 years now in one way or another.
I do adore your name Honey Jewelry Co — what’s the backstory?
I thought long and hard about a name and was inspired by a few things. But ultimately it came from my love of the Honeycomb pattern and as I was experimenting with a couple of ideas that had honeycomb intensive patterns it just made sense to me. The more I thought about it, Honey represents sweetness, it’s pure, it’s been desired and sought after by man for thousands of years and can be found almost anywhere in the world. Being associated with something that almost everyone loves is never a bad thing!
What do you think makes your approach to engagement rings unique?
Man, this is a question I ask myself multiple times a day!! I like to think that as I work I’m not trying to reinvent the wheel but rather just making sure my wheel is the absolute best it can be. Before I started Honey I was working for a big designer out of NYC at one of his locations in Orlando and we worked at a very high level but had a great balance of luxury and I believe approachability.
My goal is to bring that same idea to my clients. I want my clients no matter where they are to feel like they are getting something really special but from a brand that they actually connect with. I always laugh when I see other jewelers that are so flashy and completely over the top. I guess some people are attracted to that but if you are into a more subtle approach we might be a better option for a lot of people.
What are some of your most popular styles?
I would have to say that when I post an oval cut with a halo or more recently the Pear cut with halo, that really gets people going. Love them or hate them halos aren’t going anywhere. Instead of thinking “man I’m tired of doing halo’s” I actually get excited about them.
My team and I work really hard to create “zero-gap halo's” that are seamless and if we miss the mark even just a little it drives me crazy. I used to share images with my team of really well-crafted pieces from large jewelry houses and would tell them that if they weren’t giving me that level, that I would send it back. They think I’m a totally crazy, but I keep them busy!
When is comes to bridal jewelry is there any area you specialize in?
I focus on stone quality first and then a very close second is build quality. I describe myself as an advocate for my clients in the marketplace. There is a ton of crap out there and a million ways to waste your money. I like knowing that I bring the best options with the fairest possible pricing to the table along with my knowledge. It’s a win for those who understand what I’m offering.
What’s your favorite cut of diamond?
My wife's upgrade is going to be a killer Emerald cut, I hope she likes it!
Do you have a jewelry idol?
I don’t get star struck but if I got to have lunch with Lorraine Schwartz I’d be REAL excited… I think she’s awesome.
Really hot tap water and Dawn dish soap is my favorite thing to clean a ring with in a pinch. Letting it soak in a small cup with this mixture for a few minutes and then scrubbing the bottom of your diamond with an old toothbrush if you can, will work crazy wonders.
If you’re in a relationship and you think that person could be the one. Do them and their jeweler a favor and know your finger size! It’s always a stressful detail to figure out and getting it really wrong sucks. Stop at any jewelry store and simply ask for them to check your size, maybe even try on a real ring to confirm and then tell several key people what that is (have them save it in your contact on their phone) so that when the time comes and they are asking around, your love can quickly know what to order and the surprise isn’t potentially ruined.
Anything up your sleeve for 2017?
Really excited to start having people come into our downtown San Diego location for private consultations. We just finished renovations on a great space that we think people will love. Also excited about the newly launched wedding band section on our website that is finally offering a convenient shopping cart.
You can find Nick at www.honeyjewelry.co
In partnership with Honey Jewelry Co.