If you dream of walking into jewelry stores and them opening the vaults to have you try on every engagement ring they have on hand - I hope your dreams come true one day but I also have any alternative solution and it's called Beaumade. Beaumade is a nifty app (available in the IOS app store). Beaumade allows you to virtually try on - hundreds, and I mean hundreds of rings. Lots of cool designers are in there like Stephanie Gottlieb, Anna Sheffield and soon to be the Gem Hunt x Under The Crown pop up rings!
Founder Justine is a delight with her ear to the ground on engagement ring trends. We actually had the privilege of interview her in the past, which you can find here. Since i'ts been a while since we talked and Gem Hunt is making is debut in Beaumade in 2/1, I thought we would catch up with Justine on the updates to this fabulous app!
How many designers are in the app?
A dozen amazing designers, with more launching soon!
How many rings are in the app?
Oh my goodness, you can try on close to 500 rings! My goal is that there’s something for everyone.
Who are the the newest designers you have launched and why did you choose them?
Beaumade recently added two new Designer Collections to the app: Anna Sheffield and Bijoux De Lee.
Anna Sheffield is an amazing designer out of New York. Her engagement rings are at the same time timeless yet totally unique. The attention to detail, craftsmanship, and quality of the materials make Anna Sheffield rings ones you’ll cherish for lifetimes to come.
Bijoux De Lee, one word: pave. While Bijoux Dee Lee designs a range of gorgeous rings, their pave details are what really stand out. Bijoux Dee Lee's rings available in Beaumade are really just the beginning of what they can create. Each ring is unique and made to order, so you can get exactly what you dreamed of.
And our newest, soon-to-launch partner is….Gem Hunt x Under The Crown! I’m so excited to partner with Catherine from Gem Hunt to showcase the collection she curated with Under The Crown jewelry. Think vintage rings that are one-of-a-kind with a story to tell. Seriously gorgeous.
As someone close to the engagement ring industry what trends are you seeing right now in what people are looking for?
People want a ring that tells a story — because that story becomes part of the couple's love story. That story can mean a one-of-a-kind vintage ring circa 1920, your favorite song lyrics hidden on the inside of the band, a completely custom piece designed just for you, or even just be the ring you’ve been dreaming about forever. But every bride-to-be wants to feel special, and a ring that tells a story does that.
You can download the Beaumade App at this link.