When I started Gem Hunt is was out of an obsession for fine jewelry. I had a thirst for more knowledge and a belief that I could build a place that embraced all facets of the jewelry industry. It would be fun, lighthearted, and celebrate diamonds. Since Gem Hunt’s start, it has developed a life of its own that is bigger than what I ever dreamed of. Lately, I have been thinking a lot about what Gem Hunt means to me and the people who support it.
If you follow me on Instagram, I often reference my #diamondtribe. You may wonder what that is and why I say it. It has become my go-to name for this amazing group of people who have rallied behind Gem Hunt, who believe the spirit of collaboration over competition, who are open-minded and willing to try, fail and succeed at different things. Many of these people have become new friends. With their beautiful spirits, they make my life and journey with Gem Hunt all the more meaningful, fun, and, at the end, of the day successful.
This has brought so much meaning to what I have been working on lately, I have realized Gem Hunt has become more that a blog.
We have the opportunity to be something bigger, to inspire each other, to love each other and love our jewelry — we are The Diamond Tribe.
The Diamond Tribe Manifesto:
We believe we all sparkle inside and out
We believe that jewelry enhances our inner beauty
We believe in the spirit of collaboration over competition
We believe in trying and failing
We believe in trying and winning
We believe that we are better together
We vow to love ourselves, love our friends, love our jewels
We vow to eat diamonds every damn day
We Are The Diamond Tribe
Xo, Catherine (Gem Hunt, Founder)