San Franciscan. Entrepreneur. Cool Chick - that's how I would describe Emily P Wheeler of her namesake jewelry line. I had the pleasure to meet her in person and you can feel this once techie's passion for fine jewelry. I think jewelry, a physical object can have a grounding quality and Emily's designs do just that to me. Well made, modern, and unique. You can feel the talent ready to bust out of her or you perhaps as you experience her latest designs. I am delighted to bring you this interview with her, so you can learn more about this rising star.
Tell me about your background and how you get started?
I’ve been in love with jewelry for as long as I can remember. When I was a little girl, I would make my mom a random piece of jewelry every week. A few she still wears! I began collecting fine jewelry and absorbing as much information as I could about it in my late twenties, and I quickly began designing my own pieces.
Once I realized people were interested in buying what I would create, the business just naturally grew from there. I officially launched my first collection this fall/winter. I am a bit of a perfectionist and it took a lot of time to reach the quality I was after. I’m very confident in the new collection and proud that it’s all made in California.
White gold, rose gold, or yellow?
All of them at the same time! I love mixing metals. There are no rules.
Do you have a jewelry idol?
Nicholas Varney. I’ve gotten to know him through Tayloe Piggott Gallery in Jackson, WY, where my family lives. He is a bit of a mentor and definitely an idol! His pieces are incredibly chic and imaginative.
Most number of rings you have worn at one time?
Probably 9 or so. I love the stacking look but I also love to wear one large cigar ring on my middle finger by itself... It’s effortless, elegant, and stands out on its own.
What was the hardest part of starting your company?
The most difficult part was achieving the level of quality I was after. I wanted to make the highest quality fine jewelry and to work with the most highly skilled caster and setters, with the best materials. It takes time to get all of those pieces in place. The result is jewelry that is beautiful and quite indestructible. I never have any issues with diamonds falling out, which is important when you’re using so much pave!
Why do you love jewelry?
I love fine jewelry the same way I love fashion. It’s a way to express yourself and be creative. Fine jewelry elevates a look and makes you feel glamorous. You are also buying materials that will always be worth something, so you can call it an investment!
What’s your favorite item in your line?
Impossible to answer. But I am really feeling my new rhomboid diamond ring right now!
Where can people find you?
On my website www.emilypwheeler.com. I also do private studio visits in San Francisco. I’m also on Memo and If you’re in New York, my rings will be at Moda Operandi’s Madison Ave. showroom for the month of February. I will be announcing a few other store partnerships in the coming months.