I am very excited to announce my partnership with Dream Diam an ethical diamond company out of Canada that is known for providing diamonds that fit with the alternative bridal movement - cool rose cuts, champagne diamonds, and smokey salt and pepper diamonds. If you like the unusual, the funky, and the unique you will covet all of Dream Diam's stones.
I recently partnered with Dream Diam to showcase ten unique and very special diamonds by matching them with ten unique and very special indie designers to create amazing engagement rings all priced under $4,000. The whole process from start to finish has been incredibly inspiring to see these special stones come to life through these amazing designs and teamwork from everyone involved! You can view it right now in my Shop.
But I wanted to take a moment and turn the spotlight on Ash my partner at Dream Diam, this industry vet has a wealth of knowledge, an irresistible sense of humor (always a good trait), and a eye for finding the best diamonds. We don't always get insight into this part of the supply chain of diamonds so I would put this interview below on your must read list.
Tell about the background behind Dream Diam?
Our company Dream Diam was founded by David Dvir when he moved to Canada in 2007. David’s roots go back to the late ‘70’s when he, his brother Chaim and his father worked their way into manufacturing and polishing finished diamonds and grew the company into a wholesale operation. We met while I was working with my father in Toronto at Halo Jewellery. That place will always feel like home. David’s nephew was working as a sales rep for him at the time and my dad would always bust the poor guy's chops on price
David got called in a couple times to help close the deal/fight with my dad. That’s how we met. I was always drawn to the diamond end of our business and one day I randomly knocked on David’s door and sat down and said: “I want you to teach me diamonds”. And for some reason (to this day he still claims he’s not fully sure why) he said yes. A few months later he offered me a position as a sales rep with the company, and February 1st, 2010 I joined Dream Diam.
Dream Diam deals in a lot of what people would call “alternative diamonds”- why you like this niche?
A few factors. Having cut my teeth on the more traditional side of the industry, I appreciated the sense of fresh territory. There is a changing of the guard that has been in motion since 2007–2008 in our business, and a massive influx of new people in the business. It’s dynamic and exciting working on the cusp of it.
I enjoy working with designers and smaller boutiques as well. The sense of passion for the trade, and for what you do, is genuinely refreshing.
Lastly, as a kid growing up, my father would often tell me to look at a diamond with my eyes — to step away from grading and appreciate the stone. This was later echoed in the way my training under David began. It always resonated with me, almost akin to a zen master teaching you how to see by unseeing. I believe there is certain poetry and beauty in the materials we work with, and the way they weave themselves into our life stories. I believe that is the spirit and essence of the alternative Bridal movement and alternative diamonds. That is what draws me to it.
What’s most important to you when selecting the diamonds you work with?
I’ve worked hard with David to help develop supply pipelines with people who we trust and believe in. Who work with us to make sure we can bring our clients the right product at the right prices.
For me, I love selling a product that I’m excited about. It’s playtime when I get to buy. While I try to factor in things like trending fashions and price-point etc, I really look for a product that speaks to me. Sometimes it’s a seemingly small, seemingly insignificant diamond that’s my favorite buy from a parcel, other times it’s a knockout stunner or showpiece.
I try to take the time to get a feel for my clients, their tastes, and preferences, and sometimes it’s just the sheer giddy delight of seeing that one stone where you know that your client’s eyes are going to light up as soon as they see it.
Do you have an all-time favorite diamond?
Oh man, there have been so many love affairs along the way. It happens daily. I have a genuine love for Grey diamonds. The very first one we ever purchased was a 2.18ct Dark Brownish Grey Oval. It reminds me of dark, brooding November skies before or just after a storm in Ontario. I used to refer to the diamond as Autumn nights.
Why do you love what you do?
I grew up in the jewelry trade. I watched my father sell young couples their first heart pendants, later promise rings and engagement rings, anniversary gifts, and, eventually, gifts for their children. Jewelry is so much more than metal and shiny stones. It’s a celebration of life and milestones that get woven into people’s life stories. I think that’s a beautiful thing to be a part of.
Also, people and challenges motivate me. I love our industry, because of the wide spectrum of characters you meet, from humble metal smiths and bench jewellers to billionaires and the jet-set elite. It’s such a fascinating melting pot of individuals that are drawn into the business, and I love meeting them, hearing their stories. I guess that’s why Instagram has also been such a fun journey, it’s an extension of that love.
This is also the first ever job I had that I didn’t get bored with, there seems to be no end of unique challenges and obstacles to overcome, and no limit to what can be achieved with dedication, hard work, ambition.
Dream Diam only works wholesale to jewelers but if you are interested in one of their stones you can reach out to any jeweler designer that speaks to you to commission a piece using a Dream Diam stone.
You can view the Dream Diam x Gem Hunt collection at Shop Gem Hunt.